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Articles by Rachael Powell

About Rachael Powell

Senior Director of Social Media

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Here are my most recent posts

Three Reasons Snap’s IPO is Bad for Snapchat

Snap Inc., the parent company of social media darling and ephemeral content sharing app Snapchat, went public last week raising $3.4 billion for a total valuation of $34 billion. Investors […]

How to Audit Your Social Media

Clients of all sizes come to us regularly for a social media audit. Typically, they’re looking for an outsider’s perspective on the “health” of their social media channels. I’m a […]

5 Steps to Trending on Twitter

Everyone dreams their campaign will become the next #FF on Twitter. We’ve helped a few different client campaigns trend nationally (and one internationally) for various periods of time, and we […]

We’re Hiring: Digital Media Planner/Buyer

Do you dream of pivot tables? Have an unhealthy obsession with KPIs? Have you mastered the science of optimization? Do you have above average Lite Brite skills? If so, let’s […]

Facebook’s New Brand Page Design

Updated March 21, 2014: You can now see a live version of the new Page design at https://www.facebook.com/marketing. Apps have not gone away, but are now featured in the More dropdown at […]

Facebook NewsFeed Redesign Features Larger Visuals

Facebook announced they were redesigning their NewsFeed yesterday (March 6, 2014). The design change will feature larger visuals, a more muted sidebar experience and a new font. The update will be […]

We’re Hiring: Social Media Manager

Have you finally moved on from showing your social media prowess in terms of your follower numbers? Have you come down off your Klout cloud and realized that social media […]

Social Media Update: Promoted Pins Editions

Each week we publish a roundup of the top social news. Facebook Facebook is making privacy policy updates again – this time allowing teenagers to share updates publicly for the first […]

Social News Update: Emmys Edition

Each week we publish a roundup of the top social news. Facebook China will be lifting the ban on Facebook, Twitter and The New York Times within the Shanghai Free-Trade Zone. […]

Social News Update: iPhone 5c Edition

Each week we publish a roundup of the top social news. Facebook Facebook and Dancing With The Stars will partner to allow DWTS to become the first TV show to livestream […]

Rachael Powell: #WhyIJoinedElasticity

From restocking the popcorn at a softball field to leading social media strategy for some of the world’s biggest brands, I’ve looked for one thing in every job and position […]

Social News Update: Syria Edition

Each week we publish a roundup of the top social news.   Facebook Facebook is testing a trending feature in the newsfeed, showing users what topics are popular in real-time. Instagram […]

Social News Update: Royal Baby Edition

Each week we publish a roundup of the top social news. Facebook Facebook recently launched Facebook for Business, an online destination to house all of the information brands and agencies need […]

Social News Update: Graph Search Edition

Each week we publish a roundup of the top social news. Facebook A new study shows Facebook’s Graph Search accounts for 12.4 percent of all local search, beating specialized sites like […]

Social Media Update: #Give Edition

Each week we publish a roundup of the top social news. Facebook Instagram now allows users to embed videos and images.  Facebook is officially discontinuing question ads (and questions overall for […]

Social News Update: TSA Instagram Edition

Each week we publish a roundup of the top social news. Facebook AllFacebook is reporting Facebook is testing a new login page design.  Facebook is unrolling Graph Search to all English […]

Social News Update: DOMA Edition

Each week we publish a roundup of the top social news. Facebook Rumors are flying about in-development product Facebook Reader, but the reports focus more on what it’s not than what […]

Social News Update: Vidstagram Edition

Each week we publish a roundup of the top social news. Facebook Facebook reported Friday that a bug in the system exposed six million email addresses and phone numbers. An update […]

Social News Update: Snapcat Edition

Each week we publish a roundup of the top social news. Facebook Facebook launched hashtags on the platform last week and will be unrolling the feature to users over the next […]

Social News Update

Each week we publish a roundup of the top social news. Facebook Facebook will be revising their ad offering once again, dropping the number of ad unit types by more than […]

Social News Update

Each week we publish a roundup of the top social news. Facebook launched “Action Spec,” a new ad targeting type that allows users to target ads based on recency of actions […]

Social News Update

Each week we publish a roundup of the top social news. Twitter announced a new tweet format called Lead Generation Card that allows consumers to show interest in a brand offer or […]

Addressing National Tragedies on Social Media

Being successful in social media means a brand can’t “set it and forget it.” Engaging in social communities means engaging in conversations as a person, in real time. In a connected […]