Home / Work / Cedar Creek: Brewing More Search Visibility

Work

Cedar Creek

PR Search
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Challenge

Cedar Creek is a rustic resort, tucked away amongst the picturesque rolling hills of Missouri wine country. They grow their own hops, brew their own beer, host corporate retreats, set the scene for destination weddings, and welcome the entire family for weekend getaways. Did we mention they brew their own beer?

There was just one problem: awareness of Cedar Creek was low. Their online bookings were low and growth was stagnant despite excellent reviews and robust word of mouth. They needed a catalyst to drive awareness and increase bookings.

Elasticity was tasked with increasing branded and non-branded organic visibility, traffic and website conversions.

Strategy

Turn Cedar Creek into a media company that’s authoritative in each of their key product offerings. We executed by developing valuable, relevant content and marketing it through storytelling and community engagement.

By establishing Cedar Creek as an authority, we’re able to gain more quality links and get more attention in the media.

At the same time, we deployed a paid search program targeting niche searchers likely interested in their offerings. Through algorithmic optimization, we’ve been able to steadily improve the performance of the paid search program.

Results

In the past several months, we drove impressive increases:

  • Organic traffic up 344% year-to-date
  • Organic website conversions up nearly 30%