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Ponce Paramedical College

Multicultural Search
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Ponce Paramedical College

Challenge

With more than 30 years of experience as an educational institution in Puerto Rico, this school has prepared more than 23,000 professionals in the fields of health, business administration, culinary arts and technology.

Prior to partnering with my team in January 2016, POPAC struggled to increase leads and enrollments year-over-year, at an efficient cost.

Strategy

Our initial, yet most impactful strategy included:

  • Changed bid strategy to target the Top of Page search position – resulted in increased visibility and leads
  • Manually changed hundreds of keyword bids – resulted in increased visibility and leads
  • Expanded negative and positive keyword lists by the hundreds – resulted in higher quality leads while eliminating wasted clicks

Results

  • 91 percent increase in leads generated
  • 39 percent decrease in cost per lead