NOT ALL CAUSE MARKETING IS BENEFICIAL
What does fried-chicken have to do with breast cancer awareness? As more companies jump into the cause marketing field, an enormous amount of waste is created between competing brands and consumers with too little information to make smart giving choices. There is a tremendous opportunity for businesses to take cause marketing to the next step, making it work for good while demonstrating value, providing differentiation and building brand loyalty.
Because of this, Elasticity has launched Cause Matters. It is our goal to take cause marketing to that next step. It is our mission to move beyond today’s increasingly ineffective—by all measure—and possibly harmful cause marketing and help your company stand out, capture customer attention and build brand loyalty, while doing good for the cause(s) you are strategically aligned with.
LET US OPTIMIZE YOUR CHARITABLE GIVING STRATEGIES TO GET THE MOST BANG FOR YOUR BUCK
Businesses of all sizes often include a charitable giving program or marketing component for their company. They certainly receive the requests, regardless of their policies. We know it’s not always easy to pinpoint which nonprofits to work with, which requests to grant, or how to go about giving in a way that sustains and grows your business, not drains it.
Do you give to anyone who asks? Only if they are connected to your business? Only if they are of a certain size or helping a certain cause? Which kinds of donations are tax-deductible and which ones aren’t?
NOT ALL DONATIONS ARE CREATED EQUAL
Elasticity’s staff, including current and former nonprofit executives, has built a proven approach to creating mutually beneficial partnerships between charitable organizations and businesses. The goals are simple; give back to the community that can produce results for business goals. We know you want to do some good; let us make sure you also do well. We’ve developed a comprehensive list of opportunities and a process to interact with local nonprofits in a meaningful and high-impact way.
