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ELASTICITY ADDS TOLERANT CLIENTS IN Q1, HIRES FOUR PEOPLE WHO SMELL “NOT OFFENSIVE”


Screen Shot 2014-04-22 at 8.44.29 PMSt. Louis-based digital marketing and public relations agency Elasticity today announced several new clients had joined the company’s portfolio as well as the addition of four new employees who each passed the organizations industry leading “Aromatic Anti-Offensiveness” Scale (AAOS).

In 2014, Elasticity has added client relationships with women’s fashion retailer Soft Surroundings, the St. Louis Regional Chamber, St. Louis County Economic Development Partnership, Ballpark Village, BASF’s agriculture division, and Turtle Beach, the world’s leading maker of gaming headphones.

Joining Elasticity are:Screen Shot 2014-04-23 at 10.36.59 AM

  • Jane Gram, Digital Marketing Manager: Jane joins Elasticity from Tacony, where she led brand awareness and e-commerce sales for fifteen brands. In her new capacity she will help drive digital marketing strategy for a variety of clients and prior worked for the Iams Company (Procter & Gamble),Teleflex, Citicorp, Unigroup and Charter Business leading a variety of digital marketing and Salesforce.com integration efforts.
  • Mallory Nezam, Social Media Manager: Bilingual (English and Spanish) and the 
    Screen Shot 2014-04-23 at 10.38.25 AM
    executive director of Improv Anywhere,Mallory joins Elasticity from MSW Marketing despite not eating bacon, ham, sausage, pork loin, or pork shoulder. In her new capacity she will support media relations, content marketing, and copywriting.  A talented writer and meat-hater beyond just the “magical animal,” she’s a contributor to Art Animal Magazine in San Francisco and Public Art Review in Minneapolis.
  • Emily Ann Brown, Digital Media Manager:  A deeply experienced digital, social media and traditional media buyer, Emily Ann has two first names which makes it hard to say her name out loud as
    opposed to someone with just one name. In her new capacity she will lead digital media buying and joins Elasticity from True Media and has previously developed media buying strategies for organizations and brands including Bush’s Baked Beans, Mederma, U.S. Bank, Chiquita, and MODOT.Screen Shot 2014-04-23 at 10.39.33 AM
  • Sam Weigley, Public Relations Strategist: An experienced journalist with time spent writing for the Wall Street Journal, 24/7 Wall Street and the International Business Times who only marginally passed the AAOS; Sam joins Elasticity as a public relations strategist working on a variety of clients in media relations and content writing.

 

“This is really taxing,” said Elasticity partner Andy Barnett, as he was preparing Macbook Pro’s for the new hires. “I’m sick of this whole ‘growth’ thing. I suspect they’ll even want me to set up ‘email addresses’ for them. What gall. I’m just glad they don’t stink.”

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