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Elasticity spins off of Osborn & Barr


St. Louis (Sept. 9) – St. Louis-based Elasticity, the innovative social media, public relations, and digital word-of-mouth agency, has spun off from parent company Osborn & Barr (O&B), the two companies announced today.

Elasticity's new digs at 1101 Lucas Ave.

Elasticity’s new digs at 1101 Lucas Ave.

The separation enables the partners of Elasticity to buy controlling interest in the company that launched in January 2009 as a subsidiary of O&B, the 22-year-old advertising and public relations firm that concentrates on relationship-driven branding communications for the agriculture, rural-lifestyle and outdoors markets to maximize the image and profitability of its clients.

“We can’t thank O&B enough for the opportunity they’ve given us,” said Aaron Perlut, Elasticity managing partner. “It’s allowed Elasticity to quickly build a successful agency that’s caught the attention of companies nationwide.”

Elasticity develops programs for clients including Charter Communications, Capital One, Sony Online Entertainment, Anheuser Busch InBev, Stifel Nicolaus, Toro, Travel Leaders, Stout Industries, and Lanworth among other clients.

“We believe Elasticity is off to a great start and wish them only the best,” said Michael Turley, O&B chief executive officer. “A combination of O&B’s changing needs and Elasticity’s emerging ability to be self sustaining provided an opportunity for this transition. Both companies are positioned to close out the year in strong form and are poised for additional growth in 2011.”

Elasticity will move from its current space within O&B on Spruce Street in downtown St. Louis to a newly renovated space located at 1101 Lucas Ave.

About Elasticity
Founded January 1, 2009, and based in the home of the world’s largest mustache – St. Louis and its Gateway Arch – Elasticity provides communications strategies that straddle the realms of new and traditional media, often using humor-based themes, working with companies that include Charter Communications, Monsanto, Capital One, Anheuser-Busch, Toro, Stifel Nicolaus, Lanworth, SFP, Stout, the American Mustache Institute, and the United Karate Kid Haircut Association.

About Osborn & Barr
As agriculture and rural America’s greatest advocate, O&B provides marketing and communications counsel to its clients through marketing strategy, account planning, creative and digital services, public relations, media services, social and 1-to-1 marketing. Osborn & Barr’s headquarters office is located in St. Louis, and it has additional offices in Kansas City and Des Moines. Osborn & Barr can be contacted via phone at 1-888-235-4332 or 314-726-5511, or at www.osborn-barr.com.

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