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Exciting Times for VCU Alums


I’m a graduate of Virginia Commonwealth University (VCU) in Richmond, and, living in St. Louis, it’s not often that I get to talk about, nor demonstrate, spirit for my alma mater.

Despite boasting a solid academic curriculum and a remarkable urban campus at the base of one of the more interesting urban neighborhoods I’ve lived in, generally when I say “VCU,” I get crickets.

Tonight, however, people know VCU. My Rams will play an NCAA Tournament Sweet 16 game against Florida State — a rarity for the VCU faithful. Exciting times indeed for those of us who spent many years roaming the empty stands of the old Richmond Coliseum during many a drubbing.

Then, earlier this week I received a pitch for my Forbes marketing column. And while it wasn’t quite the right fit, I’m always excited to see my fellow alums doing interesting things.

Such is the case with Bill Schwartz, who runs an out-of-home advertising company called Vector Media and had a double-decker bus wrapped in VCU’s black and gold with “Go VCU Rams” printed on it to help spread the enthusiasm.

And from what I can gather, Vector touts the only double-decker advertising network across North America, which includes double-decker sightseeing bus inventory in New York, Chicago, Los Angeles, San Diego, San Francisco, Las Vegas, Seattle, Boston and Vancouver.

Kudos to Bill and Go Rams!

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