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How and why to create a movement


Rally Saint Louis

The ultimate win for a brand is to create a movement around their cause, product or service that energizes an audience and builds brand passion and loyalty.

  • Movements build loyalty
  • Movements authentically stir passions
  • Movements spread naturally
  • Movements provoke stakeholders to take action

Our own Aaron Perlut talked about this a few years ago at TEDx Gateway Arch. They published the video of it recently, so we thought we would share.

Rally St. Louis is a proud movement we’ve been honored to help construct. What other movements have you been a part of or seen that fit this mold? Tell us about them in the comments.

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