Elasticity’s “Triangulation” approach focuses on the three principle elements of today’s digital marketing and public relations spectrum, each having staked out an essential role in the effective promotion of companies, causes and individuals:

• Social media: Seeding concepts in digital channels where these ideas can be acted upon and shared widely;
• Search: Leveraging the immense power of search engines — the principle tools with which consumers today make choices.
• PR: Promoting the excitement of the conversation, validating trends and delivering messages to a wider audience through traditional media and the blogosphere in order to drive consumers to take action.

Elasticity calls this concept “triangulation,” and the impact far exceeds the sum of each of the parts; resulting in exponential media coverage, awareness and overall word-of-mouth for your brand or company.