Home / People / Brian Cross

Meet Brian

Founder and Managing Partner & Director of Rocket Science
brian@goelastic.com / 314-561-8253 / twitter.com/VanceOpel

Favorite Things


  • Social Media Strategy
  • Dry Rubbed Ribs
  • Digital Marketing
  • Creative Campaign Strategy
  • Finance and Operations
  • Top Gun Quotes

The Fine Print

Brian is a founding partner for Elasticity. Prior to his role at Elasticity, Brian was the global practice group lead for Fleishman-Hillard’s digital communications practice. In his role at Elasticity, Brian is responsible for leading innovation in digital communications impacting online word of mouth, public outreach, social media and eLearning, as well as leading client engagements in Web 2.0/digital marketing and mobile marketing. In addition, as part of the key management of the firm, Brian provides guidance in operations, key team building, and works to introduce new products and services to help Elasticity’s clients maintain a level of continual activity, integration and innovation in their communications programs.

Most recently, he has been at the helm of online community building and social media for the CDC, launched the first text messaging campaign for a mobile platform for the United States Department of the Treasury and has been key to online word of mouth strategies for clients such as AT&T, Yahoo!, Papa John’s, Visa and Monsanto. Brian has more than 12 years of experience leading communication programs for Fortune 500, government, NGO, and NFP organizations, including roles as strategic client advisor, managing partner and director of PR and Marketing. He has created social media and digital conversational marketing global training courses for an international PR firm. Brian is frequently called upon by the media or conference planners to share his extensive experience in digital marketing, public outreach, community organization and public affairs programs.