We all value different things in a career. Some people want to make the big bucks. Some people want fancy titles. Some people place a premium on the people they work with (for the record, the people at Elasticity are awesome).
For me, the most important thing in a career is working on projects of great importance. That is why I joined Elasticity.
About a year ago, I moved back to St. Louis after living elsewhere for six years. I did some interesting stuff in my prior gigs (a business journalist), but I didn’t feel like I was making a big difference in the world. I had an empty feeling.
I wanted to continue writing in some capacity, because I believe in the power of storytelling through the written word. Once I decided to build a career in public relations, I needed to find the place that would appreciate my skillset. I interviewed with other agencies, corporations and non-profits. I was pretty impressed, but none of the places really gave me that “Wow” feeling.
In the winter, someone put Elasticity on my radar screen. I reached out to Aaron Perlut, a partner at the firm, who graciously took the time to meet with this stranger. While chatting with him, and later the other partners at the firm, they emphasized the work to position St. Louis as a startup hub for the Midwest.
That was the spark I needed. St. Louis has so much going for it. But for many people across the country, St. Louis is a baseball and beer town frequently listed as one of the most dangerous cities in America. I know there is a lot more to St. Louis than that.
Now that I’m at Elasticity, I’ve been able to take a big role in helping to promote the St. Louis region’s entrepreneurial chops. In the first couple of months at the firm, I took a leading role in rolling out Startup Your Reputation, which provides entrepreneurs a host of marketing and branding services.
In my short time at the firm, I continue to be amazed at the work of the St. Louis entrepreneurial community. More venture capital dollars are flowing into the area than any time in history. Organizations such as Arch Grants and Capital Innovators have helped St. Louis attract the attention of investors worldwide. Talent located right here continues to build strong companies in software, life-sciences and many other industries.
If I can play a role in improving the economic reputation of my hometown, my goal of a satisfying career will be fulfilled.