The Art and Science of Storytelling
We don’t like to pat ourselves on the back, but we’re pretty darn good at media relations. We’re not the types to slap out a press release and send a follow-up email. And, we don’t believe in recent college graduates’ reading scripts into reporters’ voice mails. We begin our media relations programs by understanding your unique objectives, then work with you to craft a compelling story that’s designed to break through the clutter.
We use simple, powerful narrative structures that put a human face on the messages that you want to convey. Balancing an appeal to reason with an appeal to emotion, we believe that a good story lies at the heart of a sound media relations strategy.
Relationships That Unlock Results
Elasticity sees media relations through each side of the transaction: Companies want to deliver clear messages, and the media needs to provide value for its audience. Bringing the two sides together is a skill that we have developed with more than 40 years of combined experience.
Elasticity’s team is made up of many former journalists who know how to effectively communicate with the media. Along the way, we’ve built and maintained thousands of relationships with editors, journalists and online influencers across a broad spectrum of industries.