Search Engine Marketing (SEM)
Your Prospective Customers Are Raising Their Hands. Can They Find You?
Billions of search queries are happening in Google each day in the U.S. alone. That’s billions of people raising their hands, looking for information—and some of them are looking for your business. Is your business there when it counts?
A Seasoned Team
With Elasticity’s world-class talent, a seasoned grasp of the latest technologies, and an integrated approach to search marketing, we can help you increase clicks, conversion rates and sales—and help you always be there when your customers need you, whether they’re on their desktops or on their mobile devices.
A Holistic Approach
Search engine marketing (SEM) is an essential component to digital marketing today—it’s the quintessential direct-response vehicle. But, it shouldn’t live in a silo. Our position is that the best search engine marketing campaigns integrate both types of searches—organic and paid. It’s proven that integrating paid search and SEO can drive a lift in clicks and conversions.
It Begins With Strategy
Cluttered. Complex. And ultracompetitive. Today’s search engine marketing landscape can be overwhelming. Successful search engine campaigns require much more than technological know-how. We believe that search engine marketing begins with a flexible (dare we say, elastic?) strategy. That’s why we begin each engagement working with our clients to understand the audience, competitive landscape goals and other related marketing initiatives. That allows our team to develop a campaign that’ll resonate with your customers and drive results.
Maximizing Return After the Click
Our job doesn’t stop at the click—that’s only the beginning. After you’ve spent the time, effort and money to drive traffic to your website, are you effective in turning browsers into customers? Elasticity can devise a customized, multivariate testing regimen designed to eliminate browser roadblocks, determine the most effective messages and impact your bottom line.
Intelligent Campaign Management
Elasticity has access to technology that enables automated, intelligent bid management based on predefined strategies. Our team can use simple rules-based portfolio optimization strategies or sophisticated statistical algorithms and Bayesian analytics to maximize campaign performance.
Customized Reporting Dashboard
Making sense of the glut of data generated by search engine marketing campaigns can be daunting. We’re here to make it simple. We won’t overwhelm you with endless numbers packed into rows, columns and cells. Rather, we create customized, integrated dashboards, with insights that are easy to understand, digest and act upon. You want web-based reporting? We can do that. You want customized reporting to fit your unique campaign goals? We can do that too—and more.