Each week we publish a roundup of the top social news.
- Optimal, a social media marketing company, has developed a new technology that would allow Facebook ads to appear within seconds of a TV spot airing. The innovation took top prize from the Facebook Preferred Marketing Developer Innovation Competition.
- New research shows that 78 percent of Facebook users are mobile.
- Facebook launched a new way to buy ads called objective-based ad buying and reporting. This platform update asks marketers what they are trying to achieve (clicks to their website, installs of their app, etc.) and then customizes the ad options based on that objective.
- Facebook also launched a new ‘click to buy’ mobile ad unit.
- Facebook is testing a ‘follow’ option for Pages.
- In a surprising move, Google will participate in the FBX.
- As Twitter nears IPO, lots of updates and news are being released. Twitter has chosen the NYSE and will likely go public on Nov. 15.
- Twitter updated its welcome screen to more prominently feature mobile and describe how people are using the service.
- Nielsen is now measuring Twitter chatter about TV shows as part of its ratings.
- Facebook and Google are leading the social login pack. However, for B2B websites, LinkedIn was popular.
- Google will now use user images and names in social ads. Ads will feature +1 recommendations.
- Pinterest Promoted Pins are now live. As a reminder, this option is only available to select businesses for now.