Each week we publish a roundup of the top social news.
- A new study shows Facebook’s Graph Search accounts for 12.4 percent of all local search, beating specialized sites like Yelp.
- Facebook photo comments has now extended to Pages.
- The Facebook Like button is now ubiquitous across websites, offering vistors the opportunity to recommend content to their networks. Analytics provider Wise Metrics published a reminder that the count represents more than just unique vistors who have liked the content. The number includes likes and shares of the URL and the number of likes and comments on Facebook stories about the URL.
- Facebook’s new Ads Manager reports can be confusing. Search Engine Watch has a step-by-step post on how to set up the new feature.
- Instagram’s new video feature continues to beat Vine. A new study shows that twice as many brands are using Instagram video and Instagram videos are seeing more than two times the engagement than photos from the same service.
- LinkedIn users can now add visual work to their profiles. The move is clearly an effort to get more creative industry users to use LinkedIn as their comprehensive portfolio.
- A new update to Google+ pulled +1s into your friends streams. This makes the feature more like Facebook’s like feature.
- Pinterest is reporting 70 million users as of end of June and that more than 30 percent of those users were engaged during the same month.
- Apple purchased location service HopStop. The service’s app is still available, although industry speculations assume Apple will integrate the service within Apple Maps.
- Gmail released a new inbox which organizes incoming mail into four types. However, Google received backlash last week when the new inbox began hiding emails from Google competitors.
- Gowalla co-founder and CEO, Josh Williams, has announced he’s leaving Facebook and has planned for a to-be-announced project.