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Social News Update: iPhone 5c Edition


Each week we publish a roundup of the top social news.

Facebook

 

Twitter

  • Twitter filed for its IPO last week. The company files confidentially, indicating that they made less than $1 billion in the last fiscal year. 
  • Twitter purchased online advertising optimizer MoPub. It’s expected the acquisition will allow Twitter to build out real-time bidding options on both mobile and desktop.
  • A new eMarketer study found that more than 70 percent of people following an SMB on Twitter were more likely to purchase from that company after they began following them.

 

Other News

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