Each week we publish a roundup of the top social news.
- Facebook launched hashtags on the platform last week and will be unrolling the feature to users over the next few weeks. Most expect additional announcements to come offering other Twitter-like features, including trending hashtags and sponsored hashtags.
- Facebook will hold a news conference on June 20 to unveil some ‘big’ news. Rumors are swirling that Instagram will now allow video in an effort to compete with Twitter’s Vine.
- A new study from Facebook ad platform Nanigans showcased the value in Facebook advertising. Key insights included:
- Promoted posts with photos delivered a 37 percent higher click-through rate than link ads and 20 times the CTR of righthand sidebar ads.
- The cost per click for promoted posts with photos was 17 percent lower than the CPC for link ads and righthand sidebar ads.
- Tweet is now a real word, at least according to the Oxford English Dictionary.
- Twitter opened its analytics platform to all users, providing reports on user’s content engagement. The service is not as robust as Facebook Insights but gives valuable data to users hoping to optimize content sharing.
- Twitter partnered with Chase Bank to offer $1 billion in Twitter Ads credits to SMBs, likely in an effort to get more small businesses comfortable with Twitter’s self-service ad platform.
- eMarketer reports that nearly one in four people worldwide use social networks.
- Social network darling Path is heading into another round of funding, likely to value the company at close to $1 billion. To date, Path boasts 12 million users.
- Google has officially acquired traffic-identifying service Waze. The service, which uses user-submitted traffic reports to provide up-to-the-minute traffic information, will likely be integrated Google Maps.
- Yahoo filed a patent request for social influence-based ads. The patent outlines a plan to serve ads based on a readers online influence. Presumably, Yahoo would look to charge marketers a premium to reach influential consumers online.
- In this week’s social sign of the apocalypse, Google Play is releasing an Android app called Snapcat, which will allow cats to take and share selfies. Really.