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St. Louis-based Elasticity Becoming Kind of a Bigger Deal


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Boutique agency picks up diverse group of new clients including being named agency of record

On the heels of an attention-grabbing campaign with H&R Block that helped the tax giant set a record the number of returns prepared in a tax season, St. Louis-based digital marketing and public relations firm Elasticity announced today that it has added a diverse group of consumer-facing and business-to-business companies to the agency’s valued client portfolio—ranging from technology start-ups to Fortune 500 companies.

“We opened our doors at the depths of the worst U.S. recession since the Great Depression, so it’s been gratifying to see that our vision is paying off,” said Elasticity Managing Partner Brian Cross, who founded Elasticity in January 2009 with fellow former Fleishman-Hillard executives Dan Callahan and Aaron Perlut. “We’ve steadily grown from three ruggedly handsome founders to a current staff of 15+ and have been very fortunate to work with a number of clients that appreciate our unique, creative approach, and tolerate the stupid things that Aaron says.”

Some of Elasticity’s new clients include:

SunEdison_Logo_Full-Color-low-resSunEdison: A leading worldwide solar energy services provider and subsidiary of MEMC Electronic Materials (NYSE: WFR), Elasticity is managing communications for SunEdison’s “Eradication of Darkness” program, which brings solar power to rural villages in third-world countries around the world that have never had electricity.

“We like the way Elasticity looks at communications as a 360 degree effort and were impressed with their international journalism contacts,” said Dawn Brister, SunEdison brand manager. “The fact that their fridge is always stocked with quality beer is a significant bonus.”

appistry_logo1Appistry: Elasticity has been named public relations agency of record for St. Louis-based Appistry, a leading developer of “big data” cloud-based technology. Appistry unlocks the challenges of big data in an increasingly data intensive world. From delivering packages to finding new treatments for cancer to deciphering satellite images, Appistry’s platform supports applications for some of the world’s leading life sciences research and data-heavy companies including Stanford University School of Medicine, CHOP – Children’s Hospital of Philadelphia, Yale University Cancer Center, the University of Missouri, FedEx, State Street, Tygart, Northrop Grumman, and others.

“We’re in a complex space that’s challenging to articulate and Elasticity is helping us to better simplify our story and value proposition about how effective big data management has enormous implications across a large swath of vital industries,” said Sultan M. Meghji, vice president.

Corporate_Logo_ExtendedHair Saloon For Men: Elasticity has been named agency of record for Hair Saloon For Men, a leading national chain of men’s grooming establishments headquartered in St. Louis. Elasticity will manage all aspects of Hair Saloon’s marketing communications functions.

“Hair Saloon for Men focuses solely on the male grooming market and Elasticity has demonstrated an ability to tap into the mindset and interests of male consumers,” said Hair Saloon founder and CEO Tom Twellman.

In the last quarter, Elasticity has also been tapped to lead social media, PR and search marketing efforts for several start-up firms across the country including Washington, D.C.-based solar energy firm Geostellar and Chicago-based and Y-Combinator-funded technology start-up Aisle50. Elasticity also recently began managing media relations for Memphis-based financial services company Vining Sparks; developing the marketing strategy for destination resort Cedar Creek Convention Center in New Haven, Mo.; and managing media relations around AG Innovation Showcase for the Bio Research & Diversity Park (BRDG Park) in St. Louis.

To support the influx of new business, the agency is currently looking to fill at least two new positions.

Elasticity is a digital marketing and public relations agency providing creative communications strategies that build buzz and reputation for entrepreneurial-minded companies. Our non-traditional solutions straddle new and traditional media, focusing on the mediums of social media, search marketing, and public relations. The company works with a broad array of clients spread across diverse industries including Charter Communications, the St. Louis Federal Reserve Bank, H&R Block, Stifel Nicolaus, Anheuser-Busch, Capital One, and a host of technology start-ups.

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