In episode four of AMC’s new reality TV series “The Pitch,” New York-based agency Conversation vies with Charlotte, NC-based BooneOakley for the business of fast-growing snack-maker PopChips, which is looking to have an agency “create a digital video or interactive campaign that people will want to share.” English translation: Make something that will ultimately go [...]

As this week’s news headlines swirl with the Facebook IPO frenzy, I was surprised to see General Motors (GM) – (yes, THAT GM, the one U.S. taxpayers still own a portion of) – try to get in on the action and announced plans to stop advertising on the site because – in a nutshell – [...]

I would like to share with you an excellent example (in my opinion) of an event-based cause marketing promotion put on by New Belgium Brewing Company. Beyond the normal operations of their company (they are wildly transparent about their alternative energy and environmental goals, among other things), they also produce the Urban Assault Ride every year, holding a [...]

Boutique agency picks up diverse group of new clients including being named agency of record On the heels of an attention-grabbing campaign with H&R Block that helped the tax giant set a record the number of returns prepared in a tax season, St. Louis-based digital marketing and public relations firm Elasticity announced today that it [...]

Recently, Stephen Colbert had some fun with the brand messaging of the beloved Wheat Thins brand. And while he poked great fun at the official memo he was purportedly reading from Wheat Thins, it’s one of those cases where any publicity is good publicity. The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & [...]