We’ve been spending a lot of time looking at, and talking to people about, crowdsourcing and crowdfunding as part of an initiative we are working on here at Elasticity. It’s been an interesting learning experience, and one of the centers of the crowdsourcing universe is, quite aptly, Crowdsourcing.org, which tracks the space. If the term [...]

Three years ago this week, Brian Cross, Dan Callahan and I founded Elasticity. We had all been at Fleishman-Hillard, one of the largest PR firms in the world, where Brian had built the digital group and Dan and I were senior public relations counselors in the corporate issues practice. Brian was living digital media in [...]

Welcome to 2012! That means it’s time for Elasticity’s fearless predictions for the world of media and other issues in the coming year. Take these to the bank: Online: Augmented Reality establishes itself as the new QR code – overhyped, under-adopted, misused technology. Pintrest overtakes Myspace in traffic. Mobile in-stream ads make their appearance on [...]

Back in February, my “Two On Two” partner Jason Falls and I were debating the value of using Groupon, especially for small businesses which often don’t have much room for error. I commented that if a small business owner is going to invest in Groupon, they must really work the channel after the fact. Much [...]