Comments on: A New Spin Equates to P.R. 2.0 http://goelastic.com/theblog/index.php/2009/07/a-new-spin-equates-to-pr-20/ Stretching Boundaries Fri, 11 May 2012 02:45:00 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: Scott Gulbransen http://goelastic.com/theblog/index.php/2009/07/a-new-spin-equates-to-pr-20/comment-page-1/#comment-2198 Scott Gulbransen Fri, 10 Jul 2009 14:16:17 +0000 http://www.goelastic.com/theblog/?p=225#comment-2198 Thanks for the post Aaron. It was an important piece and everyone in the business should read it. The bottom line is PR is still essentially about building and maintaining relationships. The channels have changed and the influence has shifted. The rise of the individual "influencer" is interesting and a good thing for all of us in the business. No longer do a very few large media organizations control the flow of news and information. It's a liberating time and PR is needed more than ever. It's also taking on a more prominent role and for that we can all be thankful. Thanks for the post Aaron. It was an important piece and everyone in the business should read it.

The bottom line is PR is still essentially about building and maintaining relationships. The channels have changed and the influence has shifted. The rise of the individual “influencer” is interesting and a good thing for all of us in the business.

No longer do a very few large media organizations control the flow of news and information.

It’s a liberating time and PR is needed more than ever. It’s also taking on a more prominent role and for that we can all be thankful.

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