I’ve never been a media doomsayer, but the two years prior to forming Elasticity were extraordinarily frustrating. I was pigeon-holed into focusing on media relations strategy as I watched the opportunities to land stories in traditional media, as well as the influence of those media outlets, dry up. Increasingly I was finding that even when [...]

A general contractor is great to execute on the architectural plans that have been made for them. Going with the general contractor as your agency assures you that the strategy (the blueprints) will be mediocre at best. Just enough to be dangerous.