Comments on: Dialogues Are A Girl’s Best Friend http://goelastic.com/theblog/index.php/2010/02/dialogues-are-a-girls-best-friend/ Stretching Boundaries Mon, 09 Jan 2012 19:02:00 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: Todd Jordan http://goelastic.com/theblog/index.php/2010/02/dialogues-are-a-girls-best-friend/comment-page-1/#comment-3445 Todd Jordan Mon, 01 Mar 2010 23:37:06 +0000 http://www.goelastic.com/theblog/?p=658#comment-3445 Love the #s. It's telling that the balance of marketing targets the smaller $ audience. Ha. As a man, I find a large number of male targeted marketing misses the mark as well. Witness Dove's recent pitch to men. That commercial comes off more as selling to wives than married men. Appealing to my wife? -practical -real people -able to act on -don't overkill the talent side but recognizable talent is better than generic actor -don't oversell the same ad. Sigh. How many times does anyone need to see the same McDonalds commercial in an hour? Good article. Reminds us to think when we write and market. Love the #s. It’s telling that the balance of marketing targets the smaller $ audience. Ha.

As a man, I find a large number of male targeted marketing misses the mark as well. Witness Dove’s recent pitch to men. That commercial comes off more as selling to wives than married men.

Appealing to my wife?
-practical
-real people
-able to act on
-don’t overkill the talent side but recognizable talent is better than generic actor
-don’t oversell the same ad. Sigh. How many times does anyone need to see the same McDonalds commercial in an hour?

Good article. Reminds us to think when we write and market.

]]> By: Caroline http://goelastic.com/theblog/index.php/2010/02/dialogues-are-a-girls-best-friend/comment-page-1/#comment-3399 Caroline Wed, 17 Feb 2010 21:54:23 +0000 http://www.goelastic.com/theblog/?p=658#comment-3399 Terrific insights! Thanks for sharing, Christine. You are so right and its time marketers start listening to the "fairer" sex who have buying power and lots of opinions! I don't know of one household where the woman is not in charge of most buying decisions! The 1950's are so last century. Wake up Mad Men! Terrific insights! Thanks for sharing, Christine. You are so right and its time marketers start listening to the “fairer” sex who have buying power and lots of opinions! I don’t know of one household where the woman is not in charge of most buying decisions! The 1950′s are so last century. Wake up Mad Men!

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