Despite overwhelming volumes of statistical data about consumer media consumption habits, many marketing and PR agency drones still cannot quite wrap their heads around the whys and hows of effectively helping their clients reach target audiences in meaningful ways.

And I’m not just talking about where a company’s prospective customers are getting their information. We’re talking about how consumers interact with the information, how they perceive the sources from which it comes, whether they trust corporate websites, if it’s more powerful coming from a friend or a third party review, and so on.

It’s all changed, and many corporate marketing budgets are being wasted on programs that have little to no impact.

This video does a nice job of poking fun at those who need to wake up and smell the consumer as they are still lost in the wilderness — and the wilderness is getting crowded.

You’re welcome.