As an admitted emotion-whore, I bestow L-O-V-E on commercials that evoke tears or outbursts of laughter.

Growing up in the 1970s, it was hard to find a Walmart in many places in the U.S., including Virginia where I was busy vandalizing my neighbors’ Redskins-painted passenger vans. KMart, however, was ubiquitous. The problem being it had a less-than-glorious brand image. Giant strip-mall-based retail stores with dingy interiors that sold a lot of [...]

As a universal rule, the traditional news release is dreadful.  No one reads them. Reporters don’t believe, nor use, the contrived quotes that are manufactured by public relations people for executives in them. And releases generally don’t influence most sane people’s perspective on a brand or help to sell products. I recently polled a mix [...]

Christine Ryder & Andy Barnett Bring Further Expertise in SEO and Digital Marketing to Growing Online Segment of Users Who Aren’t Guys Interviews Held in Dark Room Apparently Didn’t Tip Off New Hires St. Louis (March 17, 2010) – Elasticity, a leading digital word-of-mouth marketing agency focusing on the triangulation of social media, blogger outreach, [...]

On the Ides of March, I thought it appropriate to ‘digg’ into some of the less auspicious aspects of social media in a nod to all things war.