This week I attended SocialFresh in St. Louis, which if you’re unfamiliar is a very good educational series of conferences put on by Jason Keath. Afterward, several people asked me what I learned. And after thinking about it, sadly, the most impressionable moment for me was one that reinforced a rather negative stereotype. But let [...]

The American Mustache Institute, which is closely allied with Elasticity, is currently lobbying the U.S. Congress, the IRS, President Barack Obama, and the Muppets for a annual $250 tax reimbursement for Mustached Americans which you can read more about at AMI’s tax policy page. On tax day 2010, I appeared on FOX 2 in St. [...]

Much ado has been made about the impersonalization resulting from technology’s dominance in our lives.  And certainly, there is some truth that being on a computer/ cell phone/ iPad all day displaces more traditional means of communication and interaction.  But I argue that the social interaction you get online is a critical complement to what happens [...]

- Ratings bonanza as viewers rediscover the purity and joy of golf and then fall asleep on the coach. – HDTV clarity allows viewers to see Tiger crossing his fingers during interviews about indiscretions. – CBS finally able to use the Elin Nordegren video tips on the proper weight shift while swinging a two iron [...]

Only-the-mediocre-thumb Let me just come right out and say it here at the top of the post: the vast majority of digital marketing or social media work coming out of the large agencies is mediocre at best.