Oh, you said viRAL and not viRUS.

So much of social media seems to be aimlessly promoting brands that consumers, I think, are growing weary of a promotion without strategy. Facebook, clearly, has become a ghetto of promotions gone wrong.

Social Media is the Shiny-Shiny. It’s Hot and sometimes it’s a Hot Mess. You need it, you know it, and you need help with it.

Don’t let fear or intimidation lead you to the wrong partnership. There are some qualities to look for in an agency and secrecy and bravado are not among them.

Also, this just in: Smoke and mirrors are out.

A few months ago I was surfing through TweetDeck (which for some reason will not post to my Facebook profile any longer but will populate on my Facebook page). I was checking out some posts that my cousin, Michael Cherenson, was making on his Twitter feed, and kept noticing that he was using another service [...]

Last week I wrote about an interesting effort by the Bloomberg wire service’s sports division: “Mustrash Talk” featuring Keith Hernandez. It’s in essence a video site — designed much like YouTube channel on the Bloomberg news platform — and each video begins with the statement, “When your friends belittle your team, it’s trash talk. When [...]