Posted By Aaron - May 20th, 2010

From Tiger Woods to Mark McGwire to doping at the Tour de France to athletes going off on a rant — the sports world has its fair share of potentially damaging public relations challenges that are well-chronicled by media, blogs, and throughout social networks. Whether it’s ESPN, Fox Sports, Twitter, Deadspin, Facebook, JoeSportsFan, or HallofTheVeryGood [...]

Posted in Media
Posted By Aaron - May 12th, 2010

One need not be a fortune teller, member of the media, nor have the exquisite wisdom of the late Herve Villechaize to know that traditional news outlets are swimming in challenging waters. It’s not like it’s their fault. Consumer media consumption habits have changed, Craig’s List has taken almost every last drop of ad revenue [...]

Posted By Aaron - May 8th, 2010

As we progress professionally, we’re often influenced by different people in our lives. This week I was thinking about colleagues I’ve worked with throughout my career — various people at different levels of the food chain who have influenced me and whom I admire. Patricia Thorp: When I left television after two years as a [...]

Posted By Aaron - May 2nd, 2010

Just after Thanksgiving last year, the world became experts on Tiger Woods. You know the story: a strange incident late one night in front of Tiger’s Orlando area digs, which eventually led to the very public realization that he had more women on the side than months on the calendar. And suddenly, the story could [...]

Posted By Aaron - May 1st, 2010

On April 26, Forbes.com was kind enough to publish a piece I wrote about the effective use of humor in public relations. You can read the original post here at Forbes’ site, or I am repurposing below: Humor Can Create Engagements PR outlets should lighten up. We all have different appetites for humor. I enjoy [...]

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