Posted By Aaron - June 24th, 2010

I normally prefer to write on subjects such as marketing, social media, mustaches, public relations, Mr. T, and delicious unicorn meat. Today, however, I write about something altogether different.
My wife and I have had the good fortune of moving around quite a bit during our 17-year relationship. I say good fortune because it’s enabled me [...]

Posted By Aaron - June 8th, 2010

As we’ve written on our blog prior, news releases are, well, kind of dumb and should die. Reporters don’t read them nor respect much of the content. As one reporter recently told us, “I generally don’t even assume the date on the release is accurate.”
And as the news release dies, our friend Jason Kintzler and [...]

Posted By Aaron - June 2nd, 2010

Elasticity has had a busy quarter, signing on to work with some exciting new clients including two of the Anheuser-Busch InBev beer brands, Sony Online Entertainment, Comcast Communications, Travel Leaders, Toro, and the United Karate Kid Haircut Association.
“In year one we laid the foundation, and thus far year two has seen much of that groundwork [...]

Posted By Aaron - June 1st, 2010

I manage a lot of blogs. Whether it be this one, the American Mustache Institute, my contributions at JoeSportsFan, or AOL’s Asylum. There’s a lot of content to keep up with.
Hence, I’m always amazed and exasperated with the immense amount of spam — and not the delicious kind — that people leave in comments. Or [...]

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