As we’ve written on our blog prior, news releases are, well, kind of dumb and should die. Reporters don’t read them nor respect much of the content. As one reporter recently told us, “I generally don’t even assume the date on the release is accurate.”

And as the news release dies, our friend Jason Kintzler and his PitchEngine have made a nice play to assume the mantle in the space by providing a platform for the social media release — a more effective means of communicating messages that reaches a broader audience.

Here is a video we worked on with PitchEngine, produced and directed by our own Kenneth Bartholomew Pituitary Hieronymus VII, to bid a fond farewell to the traditional news release.