Elasticity has had a busy quarter, signing on to work with some exciting new clients including two of the Anheuser-Busch InBev beer brands, Sony Online Entertainment, Comcast Communications, Travel Leaders, Toro, and the United Karate Kid Haircut Association.

“In year one we laid the foundation, and thus far year two has seen much of that groundwork come to fruition,” said Dan Callahan, managing partner of Elasticity. “I haven’t showered much and Aaron’s been drinking a lot, but that doesn’t really differentiate the last quarter.”

A-B Inbev’s Bud Light hired Elasticity to provide strategic counsel and insight into the brand’s performance in social media and search marketing as well as to benchmark against other CPG brands performance in the space. And Sony Online Entertainment (SOE) has engaged Elasticity to develop and execute digital strategies, public relations and social media programs related to the online gaming and entertainment portal’s hotly anticipated new launches, including Star Wars Clone Wars Adventures and DC Universe Online.

“Elasticity brings a refreshing approach, and in our industry, we need to think creatively,” Scott Gulbransen, the somewhat oddly misshapen Sr. Director of Global P.R. & Corporate Communications for SOE, said while eating a four-day-old egg salad sandwich. “Their team has the right approach: mix high-level business strategy with engaging tactics that move the needle for your business. We’re working with them because we have the confidence they’re going to help us do just that.”

A-B InBev’s Shock Top brand brought on Elasticity to develop a new creative marketing, public relations and social media strategy for a calendar year 2011 roll-out as well.

“We thought Elasticity’s ‘Triangulation’ model of targeting social media, blogs and traditional media would be a good fit for our efforts to develop a creative strategy for Shock Top for 2011,” said Nate Scudieri, the craft beer portfolio brand manager for Anheuser-Busch’s Michelob Brewing Company.

Additionally, Elasticity will be putting together strategies in hopes of helping the nation’s largest provider of cable television services, Comcast Communications, with its use of social media and digital marketing programs to better educate and engage audiences with their new products and technology; Toro has hired the agency to help develop a social media framework for the company; and  Travel Leaders, formerly Carlson Wagonlit Travel, will also work with Elasticity to create integrated online and offline interactive experiences in major metropolitan areas.

The most controversial of Elasticity’s new clients may be the United Karate Kid Haircut Association (UKKHA), which is working with Elasticity to develop a world domination play, to research the complete works of Pat Morita, and to push for sanctions against Libya and other rogue nations for disallowing the viewing of 1994′s highly under-appreciated “The Next Karate Kid” starring Hilary Swank.

“The UKKHA’s a slippery slope,” said a reticent Brian Cross, managing partner. “World domination is one thing, and we’ve negotiated various treaties with Libya. But Hilary Swank’s performance in the fourth Karate Kid left something to be desired.”

Founded January 1, 2009, and based in the home of the world’s largest mustache – St. Louis and its Gateway Arch – Elasticity provides communications strategies and digital word of mouth programs that straddle the realms of new and traditional media, often using humor-based themes, working with companies that include Charter Communications, Monsanto, Capital One, Stifel Nicolaus, and the American Mustache Institute.