With the average barnyard animal spending 2.8 hours online daily, according to a new report from Forrester Research, Elasticity has been looking to expand it’s animal offering.

Indeed, that is why we hired noted social media panda bear Peter Panda – who invented the phrase “social media” in 2004 — as Elasticity’s director of social media strategy and wildlife relations.

Today, we upped the ante, bringing in leading social media chicken Christopher P. “Crispy” Chicken. While it was a productive meeting, and Crispy’s credentials are immensely impressive with work examples like this, we certainly could have done without him bringing, and drinking from, the bottle of Corazon Tequila.