When I think about crop forecasts, I always go back to one of my favorite movies, “Trading Places,” which had a plot line revolving around Duke & Duke getting their hands on the big crop report so that it could beat the market.

Art imitates life, as Elasticity client Lanworth, which provides satellite-based independent crop production intelligence to the finance, consumer food product, and agri-business industries — often driving commodities markets — was recently featured on CNBC.