In episode four of AMC’s new reality TV series “The Pitch,” New York-based agency Conversation vies with Charlotte, NC-based BooneOakley for the business of fast-growing snack-maker PopChips, which is looking to have an agency “create a digital video or interactive campaign that people will want to share.” English translation: Make something that will ultimately go [...]

Boutique agency picks up diverse group of new clients including being named agency of record On the heels of an attention-grabbing campaign with H&R Block that helped the tax giant set a record the number of returns prepared in a tax season, St. Louis-based digital marketing and public relations firm Elasticity announced today that it [...]

Recently, Stephen Colbert had some fun with the brand messaging of the beloved Wheat Thins brand. And while he poked great fun at the official memo he was purportedly reading from Wheat Thins, it’s one of those cases where any publicity is good publicity. The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & [...]

In case you’ve missed it, AMC has added another marketing industry program to its lineup this season called “The Pitch.” Instead of a scripted drama like “Mad Men,” it’s a new, weekly reality TV show in which two advertising agencies are pitted against one another in an effort to win a company’s business. As a [...]

Props to the good folks at Digiday for their refurbishing of the “Hitler Reacts to…” Internet meme with this very funny take on “Hitler Reacts to Ad Tech.”