When I hear the name “Angry Birds,” I generally think about my seven- and nine-year-old boys snatching my iPhone and playing on the couch. What I don’t typically think of is public relations gaffes and backroom corporate arm wrangling exercises, with CMOs saying one thing about a much-anticipated new game offering only to have his [...]

Last time on Forbes “Two On Two,” Jason was still recovering from his latest trip around the unincorporated Delaware area so I chatted up StrawberryFrog founder Scott Goodson on his fascinating new movement marketing book “Uprising.” In our latest installment, Jason and I discuss what we learned at the 2012 South By Southwest (SXSW) Interactive [...]

In 2006-07, I helped create the American Mustache Institute (AMI). It’s one part real-life facial hair advocacy organization, one part facial hair enthusiasts community, one part men’s humor site, one part charitable vehicle, and 13.5 parts experimental digital media sandbox. Through it I’ve created a number of media-worthy campaigns for the sake of battling what [...]

We’ve been spending a lot of time looking at, and talking to people about, crowdsourcing and crowdfunding as part of an initiative we are working on here at Elasticity. It’s been an interesting learning experience, and one of the centers of the crowdsourcing universe is, quite aptly, Crowdsourcing.org, which tracks the space. If the term [...]

The very funny website SocialMediaDouchebag (SMDB) begins by asking us, “Do you want to learn how to use Web 2.0 Social Media to become a millionaire overnight? How would you like to increase your Twitter followers by eleventy-billion in 3.68 seconds? Do you want to use Twitter to make a gazillion dollars through affiliate marketing [...]