Three years ago this week, Brian Cross, Dan Callahan and I founded Elasticity. We had all been at Fleishman-Hillard, one of the largest PR firms in the world, where Brian had built the digital group and Dan and I were senior public relations counselors in the corporate issues practice. Brian was living digital media in [...]

Back in February, my “Two On Two” partner Jason Falls and I were debating the value of using Groupon, especially for small businesses which often don’t have much room for error. I commented that if a small business owner is going to invest in Groupon, they must really work the channel after the fact. Much [...]

Last week, as part of my regular column for Forbes, I wrote a piece called “St. Louis Doesn’t Suck” that struck a nerve with a number of current and former St. Louisans, as more than 120,000 people had read it as of this post. Clearly, something clicked. I had moved here six years ago and [...]

There are numerous scandal topics that are sure to derail the good reputation of nearly any person or organization. From theft to lying, drug use to domestic violence, bigotry and the list goes on. But if there were a granddaddy of them all, arguably it may be sexual misconduct – which reputationally is possibly the [...]