Thank you for being crazy. Thank you for changing the world. Thank you for changing my world. There is one less round peg in the world today, and no matter what anybody says, I feel that that hole will never be filled. Rest in peace, Steve Jobs. I already miss you.

Social media “optimization” is going to be the thing that the agencies all begin to start touting. And that’s a good thing.

We take commoditized skill sets and put them together in a way no one else has to take our client initiatives from a crisp, carbonated beverage to a fountain of energy exploding to create something wonderful, something with viral potential, something that people will want to talk about.

You’ve helped us differentiate ourselves in one more way: that there can be respect and decorum in this industry. We appreciate that rare gift.

We get the question all the time: should I do a Groupon for my company? So let’s just make it simple: Yes, if you can afford the worst case scenario, you should do a Groupon (or similar group-buying, discount-oriented deal).