A recent client was ecstatic when he “figured it out.” He said we were “like an episodic, story-based sitcom” that “played itself out online and offline.”

Disclaimer: We are social media strategists who actually also use PR and work with traditional media in most of our efforts. The only difference is that we don’t try to put lipstick on the pig and call it a pig. If the story we’re pitching is underwhelming, we tend to be honest about it [...]

A general contractor is great to execute on the architectural plans that have been made for them. Going with the general contractor as your agency assures you that the strategy (the blueprints) will be mediocre at best. Just enough to be dangerous.

In the pilot episode of the political satire program “The Colbert Report,” the term Truthiness was unveiled by Stephen Colbert and was used to describe “things that a person claims to know intuitively or from the gut without regard to evidence, logic, intellectual examination, or facts.”
There is a long background to this term, but [...]

A few weeks back there was a new report that was written dubbed “ENGAGEMENTdb” that looked a little further into social media participation.  We’ve been watching this closely as we often time include engagement as one of our metrics we watch for our clients as opposed to simply breadth (how many boxes can you check [...]