If nothing else, we’ve (mostly) all heard about the media darling that is the Old Spice Guy.  And we’ve heard countless debate on the effectiveness of this campaign.  There are two camps and they bolster themselves with plenty of data. One of the first in the camp of “it didn’t work” was MaggieMcGary1 on socialmedia [...]

Only-the-mediocre-thumb Let me just come right out and say it here at the top of the post: the vast majority of digital marketing or social media work coming out of the large agencies is mediocre at best.

This is not an indemnification of the industry as a whole, only to say this: lighten up, you may just actually be more effective as an agency/industry if you do.

A recent client was ecstatic when he “figured it out.” He said we were “like an episodic, story-based sitcom” that “played itself out online and offline.”

Disclaimer: We are social media strategists who actually also use PR and work with traditional media in most of our efforts. The only difference is that we don’t try to put lipstick on the pig and call it a pig. If the story we’re pitching is underwhelming, we tend to be honest about it as [...]