A general contractor is great to execute on the architectural plans that have been made for them. Going with the general contractor as your agency assures you that the strategy (the blueprints) will be mediocre at best. Just enough to be dangerous.

In the pilot episode of the political satire program “The Colbert Report,” the term Truthiness was unveiled by Stephen Colbert and was used to describe “things that a person claims to know intuitively or from the gut without regard to evidence, logic, intellectual examination, or facts.” There is a long background to this term, but [...]

A few weeks back there was a new report that was written dubbed “ENGAGEMENTdb” that looked a little further into social media participation.  We’ve been watching this closely as we often time include engagement as one of our metrics we watch for our clients as opposed to simply breadth (how many boxes can you check [...]

(A guest blog from our intern, Ken) With the growing popularity of DVRs and TIVOs we have all become quite accustomed to product placement these days in movies and television shows. Being a fan of creative advertising, I will be the first to admit that I don’t mind smart, classy product placement. A lot of [...]

Talk to a PR veteran.  Watch him or her work.  And I don’t mean the young AE’s fresh out of J School.  The ones who the companies go to when the national pitch is on the line.  The ones who get called in when the sh$t hits the fan.  Those PR veterans.  Listen to them [...]