The release of documents from Osama Bin Laden’s crashpad in Pakistan gives a fascinating look at PR strategy, Al-Qaeda-style. In a long document Al Qaeda’s American spokesman Adam Gadahn sent to Bin Laden, various media are analyzed and a plan is put forth for getting publicity for the tenth anniversary of the 9/11 attacks. If [...]

Welcome to 2012! That means it’s time for Elasticity’s fearless predictions for the world of media and other issues in the coming year. Take these to the bank: Online: Augmented Reality establishes itself as the new QR code – overhyped, under-adopted, misused technology. Pintrest overtakes Myspace in traffic. Mobile in-stream ads make their appearance on [...]

It’s a wonderfully automated age we live in. Want a book? Download it from Amazon. Want to hear a song? Fire up Spotify and it’s there. At any time, you are practically two or three clicks away from getting access to any digital property. Unless you want to buy Microsoft Office online. We recently bought [...]

Several times a year Mary Meeker, Morgan Stanley’s head of global technology research, delivers a presentation about Internet trends. This time, at a Web 2.0 conference in San Francisco, she focused on the issues that have gotten the attention of everyone in the technology space: global and mobile. The facts she reported are nothing short [...]

There’s a key scene in the movie “Moneyball” that says a lot about how Billy Beane’s formula was designed to work. Beane is surrounded by his staff of scouts, grizzled old baseball men who have been the determiners of who gets signed and who doesn’t. They have their formulas about what it takes to succeed [...]