I would like to share with you an excellent example (in my opinion) of an event-based cause marketing promotion put on by New Belgium Brewing Company. Beyond the normal operations of their company (they are wildly transparent about their alternative energy and environmental goals, among other things), they also produce the Urban Assault Ride every year, holding a [...]

Dearest Blog Readers, As you’ve probably noticed, Facebook is in the midst of some major changes. As always, we are diligently reading, monitoring, experimenting and analyzing to be on top of the channel updates and ahead of the curve when it comes to impact for our clients. We’ve put together a short point of view [...]

Yesterday, I dumped on Tupperware and their cause marketing that was, in my opinion, less than cohesive. But I do think that most companies trying to do cause marketing do have good intentions. They have marketing objectives, yes, but they aren’t setting out to exploit charities or organizations. However, as more companies jump into the [...]

Tupperware has a new campaign on a separate Facebook page called “Chain of Confidence” to “honor women around the world and the profound, life altering impact that they can have on one another. The campaign celebrates the powerful bonds of friendship that connect women together.” Okay Tupperware, we get that your demographic is women. And [...]

We’re in the St. Louis Business Journal today with an advertorial and a corresponding landing page on our site.  This is another piece regarding optimizing social media efforts and really understanding where your marketing dollars are going.  Although this is a paid op-ed, we feel it also provides some valuable information about how the clutter [...]