In episode four of AMC’s new reality TV series “The Pitch,” New York-based agency Conversation vies with Charlotte, NC-based BooneOakley for the business of fast-growing snack-maker PopChips, which is looking to have an agency “create a digital video or interactive campaign that people will want to share.” English translation: Make something that will ultimately go [...]
Boutique agency picks up diverse group of new clients including being named agency of record On the heels of an attention-grabbing campaign with H&R Block that helped the tax giant set a record the number of returns prepared in a tax season, St. Louis-based digital marketing and public relations firm Elasticity announced today that it [...]
Social media “optimization” is going to be the thing that the agencies all begin to start touting. And that’s a good thing.
As the 3.57 readers of the Elasticity blog know, I write for the Forbes Marketshare blog on the interconnection of public relations, social media, and marketing. I recently started a feature there called “Two On Two” with my friend Jason Falls of Social Media Explorer. Twice monthly, we debate two topics from the worlds of [...]
We take commoditized skill sets and put them together in a way no one else has to take our client initiatives from a crisp, carbonated beverage to a fountain of energy exploding to create something wonderful, something with viral potential, something that people will want to talk about.
