Social media “optimization” is going to be the thing that the agencies all begin to start touting. And that’s a good thing.

As the 3.57 readers of the Elasticity blog know, I write for the Forbes Marketshare blog on the interconnection of public relations, social media, and marketing. I recently started a feature there called “Two On Two” with my friend Jason Falls of Social Media Explorer. Twice monthly, we debate two topics from the worlds of [...]

We take commoditized skill sets and put them together in a way no one else has to take our client initiatives from a crisp, carbonated beverage to a fountain of energy exploding to create something wonderful, something with viral potential, something that people will want to talk about.

You’ve helped us differentiate ourselves in one more way: that there can be respect and decorum in this industry. We appreciate that rare gift.

Some holiday parties go better than others. These holiday revelers wished they had attended Elasticity’s holiday party.