It comes down to the core of what an agency is. There are a lot of cogs that make an agency work, and a lot of ways that agencies can become great. Most companies will say it is their people. You may also hear about processes, tools, client lists, and otherwise. But really, it comes down to ideas.
St. Louis (Sept. 9) – St. Louis-based Elasticity, the innovative social media, public relations, and digital word-of-mouth agency, has spun off from parent company Osborn & Barr (O&B), the two companies announced today. The separation enables the partners of Elasticity to buy controlling interest in the company that launched in January 2009 as a subsidiary [...]
So much of social media seems to be aimlessly promoting brands that consumers, I think, are growing weary of a promotion without strategy. Facebook, clearly, has become a ghetto of promotions gone wrong.
Social Media is the Shiny-Shiny. It’s Hot and sometimes it’s a Hot Mess. You need it, you know it, and you need help with it.
Don’t let fear or intimidation lead you to the wrong partnership. There are some qualities to look for in an agency and secrecy and bravado are not among them.
Also, this just in: Smoke and mirrors are out.
