Only-the-mediocre-thumb Let me just come right out and say it here at the top of the post: the vast majority of digital marketing or social media work coming out of the large agencies is mediocre at best.
This is not an indemnification of the industry as a whole, only to say this: lighten up, you may just actually be more effective as an agency/industry if you do.
Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power? Chicks rule. [...]
Despite overwhelming volumes of statistical data about consumer media consumption habits, many marketing and PR agency drones still cannot quite wrap their heads around the whys and hows of effectively helping their clients reach target audiences in meaningful ways. And I’m not just talking about where a company’s prospective customers are getting their information. We’re [...]
