I read a lot of blogs. Funny ones, blogs on news, sports, midgets, mustaches, the Muppets, and so on.
The ones I read on PR, social media and marketing are a mixed bag. Generally most people are trying to say something that would be perceived as being immensely smarter than the person before them by throwing [...]

Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?
Chicks rule.
Many [...]

Despite overwhelming volumes of statistical data about consumer media consumption habits, many marketing and PR agency drones still cannot quite wrap their heads around the whys and hows of effectively helping their clients reach target audiences in meaningful ways.
And I’m not just talking about where a company’s prospective customers are getting their information. We’re talking [...]

A recent client was ecstatic when he “figured it out.” He said we were “like an episodic, story-based sitcom” that “played itself out online and offline.”