In late January I wrote a post for Forbes.com about the value of the news release in today’s media environment. In a pill: I don’t like news releases as a vehicle, and while I think they are sometimes necessary, more often than not releases are abused by public relations practitioners. I received a tremendous amount of feedback [...]
As the 3.57 readers of the Elasticity blog know, I write for the Forbes Marketshare blog on the interconnection of public relations, social media, and marketing. I recently started a feature there called “Two On Two” with my friend Jason Falls of Social Media Explorer. Twice monthly, we debate two topics from the worlds of [...]
When I think about crop forecasts, I always go back to one of my favorite movies, “Trading Places,” which had a plot line revolving around Duke & Duke getting their hands on the big crop report so that it could beat the market. Art imitates life, as Elasticity client Lanworth, which provides satellite-based independent crop [...]
From Tiger Woods to Mark McGwire to doping at the Tour de France to athletes going off on a rant — the sports world has its fair share of potentially damaging public relations challenges that are well-chronicled by media, blogs, and throughout social networks. Whether it’s ESPN, Fox Sports, Twitter, Deadspin, Facebook, JoeSportsFan, or HallofTheVeryGood [...]
Recently I’ve had nearly identical conversations with two reporters I know and respect. They were both complaining about the content on Forbes.com, citing features from the past year like top beaches — pieces that are closer to the content expected from USA Today, and further from what is expected from Forbes. My comment to each, [...]
