Posted By Brian - May 16th, 2012

As this week’s news headlines swirl with the Facebook IPO frenzy, I was surprised to see General Motors (GM) – (yes, THAT GM, the one U.S. taxpayers still own a portion of) – try to get in on the action and announced plans to stop advertising on the site because – in a nutshell – [...]

Posted By Aaron - May 3rd, 2012

Props to the good folks at Digiday for their refurbishing of the “Hitler Reacts to…” Internet meme with this very funny take on “Hitler Reacts to Ad Tech.”

Posted in Media
Posted By Aaron - March 27th, 2012

When I hear the name “Angry Birds,” I generally think about my seven- and nine-year-old boys snatching my iPhone and playing on the couch. What I don’t typically think of is public relations gaffes and backroom corporate arm wrangling exercises, with CMOs saying one thing about a much-anticipated new game offering only to have his [...]

Posted By Aaron - February 27th, 2012

In 2006-07, I helped create the American Mustache Institute (AMI). It’s one part real-life facial hair advocacy organization, one part facial hair enthusiasts community, one part men’s humor site, one part charitable vehicle, and 13.5 parts experimental digital media sandbox. Through it I’ve created a number of media-worthy campaigns for the sake of battling what [...]

Posted By Aaron - February 24th, 2011

In late January I wrote a post for Forbes.com about the value of the news release in today’s media environment. In a pill: I don’t like news releases as a vehicle, and while I think they are sometimes necessary, more often than not releases are abused by public relations practitioners. I received a tremendous amount of feedback [...]

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