This is not an indemnification of the industry as a whole, only to say this: lighten up, you may just actually be more effective as an agency/industry if you do.

I read a lot of blogs. Funny ones, blogs on news, sports, midgets, mustaches, the Muppets, and so on. The ones I read on PR, social media and marketing are a mixed bag. Generally most people are trying to say something that would be perceived as being immensely smarter than the person before them by [...]

Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power? Chicks rule. [...]

Having a penis is great, don’t you think? No, don’t get the wrong idea. This is a family blog. What I mean is, remember my main man, the late James Brown, when he sang, “This is a man’s world?” Sure you do. But despite the delicious, nutritious, sumptuous and scrumptious nature of that classic — [...]

I’ve never been a media doomsayer, but the two years prior to forming Elasticity were extraordinarily frustrating. I was pigeon-holed into focusing on media relations strategy as I watched the opportunities to land stories in traditional media, as well as the influence of those media outlets, dry up. Increasingly I was finding that even when [...]