Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?
Chicks rule.
Many [...]

Having a penis is great, don’t you think?
No, don’t get the wrong idea. This is a family blog. What I mean is, remember my main man, the late James Brown, when he sang, “This is a man’s world?”
Sure you do. But despite the delicious, nutritious, sumptuous and scrumptious nature of that classic — let’s be [...]

I’ve never been a media doomsayer, but the two years prior to forming Elasticity were extraordinarily frustrating. I was pigeon-holed into focusing on media relations strategy as I watched the opportunities to land stories in traditional media, as well as the influence of those media outlets, dry up.
Increasingly I was finding that even when pitching [...]

Today’s media would cover a 9/11 event in a drastically different way. Had Twitter existed in 2001, would it have been enough to change the course of history?

If you have not read Claire Cain Miller’s story in the New York Times “Spinning the Web: P.R. In Silicon Valley” — you are missing an important look inside the ever-changing world of today’s marketing communications and public relations reality.
For her piece, Miller spoke with some of the smarter new media pros, like Brian Solis [...]