Oh, you said viRAL and not viRUS.

So much of social media seems to be aimlessly promoting brands that consumers, I think, are growing weary of a promotion without strategy. Facebook, clearly, has become a ghetto of promotions gone wrong.

Social Media is the Shiny-Shiny. It’s Hot and sometimes it’s a Hot Mess. You need it, you know it, and you need help with it.

Don’t let fear or intimidation lead you to the wrong partnership. There are some qualities to look for in an agency and secrecy and bravado are not among them.

Also, this just in: Smoke and mirrors are out.

Much ado has been made about the impersonalization resulting from technology’s dominance in our lives.  And certainly, there is some truth that being on a computer/ cell phone/ iPad all day displaces more traditional means of communication and interaction.  But I argue that the social interaction you get online is a critical complement to what happens [...]

Only-the-mediocre-thumb Let me just come right out and say it here at the top of the post: the vast majority of digital marketing or social media work coming out of the large agencies is mediocre at best.