In our first episode of “Two On Two” on Forbes.com, Jason Falls and I discussed whether Google has peaked and who’s winning the war for the social media landscape — advertising or public relations agencies. This week they debate the value of using Groupon and muse on the biggest mistakes companies and brands make in [...]

As the 3.57 readers of the Elasticity blog know, I write for the Forbes Marketshare blog on the interconnection of public relations, social media, and marketing. I recently started a feature there called “Two On Two” with my friend Jason Falls of Social Media Explorer. Twice monthly, we debate two topics from the worlds of [...]

Some strategic guesses at trends we will be talking about a year from now: Search: Companies will find that their search results will be increasingly influenced by users’ social network interactions, making the effective use of social media portals even more important for branding, customer service and connecting to customers online. Mobile: Social media through [...]

I originally wrote this story for my recurring marketing column on Forbes.com’s MarketShare blog and am now re-posting here. —————— I’m a lifelong sports fan and, in all candor, kind of a dumb jock. But I typically do not pay much attention to many sports marketing initiatives. The reasons for this are two-fold: One, there [...]

Now that summer is behind us I thought I’d repurpose a post I recently wrote for Forbes.com about Gillette’s Summer Job campaign. ——— If you’re a male and have ever thought about shaving, chances are you’ve considered buying a Gillette product. After all, for some twenty-plus years, we’ve been told in ads for Gillette’s Sensor [...]