Social media “optimization” is going to be the thing that the agencies all begin to start touting. And that’s a good thing.

Twitter continues to change our world. Sure, Charlie Sheen is using it to deliver messages direct to fans in his court of public opinion case vs. CBS and Warner Bros.; and Howard Stern has recently discovered Twitter and is using it to interview celebrities. But did you know that farmers — yes, farmers — are [...]

In our first episode of “Two On Two” on Forbes.com, Jason Falls and I discussed whether Google has peaked and who’s winning the war for the social media landscape — advertising or public relations agencies. This week they debate the value of using Groupon and muse on the biggest mistakes companies and brands make in [...]

As the 3.57 readers of the Elasticity blog know, I write for the Forbes Marketshare blog on the interconnection of public relations, social media, and marketing. I recently started a feature there called “Two On Two” with my friend Jason Falls of Social Media Explorer. Twice monthly, we debate two topics from the worlds of [...]

Some strategic guesses at trends we will be talking about a year from now: Search: Companies will find that their search results will be increasingly influenced by users’ social network interactions, making the effective use of social media portals even more important for branding, customer service and connecting to customers online. Mobile: Social media through [...]