I originally wrote this story for my recurring marketing column on Forbes.com’s MarketShare blog and am now re-posting here. —————— I’m a lifelong sports fan and, in all candor, kind of a dumb jock. But I typically do not pay much attention to many sports marketing initiatives. The reasons for this are two-fold: One, there [...]

Now that summer is behind us I thought I’d repurpose a post I recently wrote for Forbes.com about Gillette’s Summer Job campaign. ——— If you’re a male and have ever thought about shaving, chances are you’ve considered buying a Gillette product. After all, for some twenty-plus years, we’ve been told in ads for Gillette’s Sensor [...]

 So is your Facebook page filled with check-in posts now?  Ah, yes.  Thank you, Facebook Places.  My news stream just got a whole lot less relevant to me.  For those that haven’t figured out a way to annoy your friends, here is a field guide curtesy of Mashable and ABC news. So the question is, [...]

If nothing else, we’ve (mostly) all heard about the media darling that is the Old Spice Guy.  And we’ve heard countless debate on the effectiveness of this campaign.  There are two camps and they bolster themselves with plenty of data. One of the first in the camp of “it didn’t work” was MaggieMcGary1 on socialmedia [...]

With the average barnyard animal spending 2.8 hours online daily, according to a new report from Forrester Research, Elasticity has been looking to expand it’s animal offering. Indeed, that is why we hired noted social media panda bear Peter Panda – who invented the phrase “social media” in 2004 — as Elasticity’s director of social [...]